SANYU is a Tokyo-based execution partner for overseas B2B companies entering Japan. Under an agreed scope, we research the market, develop target accounts and partners, conduct bilingual outreach, support commercial discussions, and follow up locally—helping you build evidence before committing to an office or local hires. We do not stop at strategy or one-time introductions.
For overseas B2B companies that need a Japan-based team to validate demand and execute the work required to develop it.
SANYU works as an extension of your commercial team in Japan. Advice informs the plan; execution is part of the engagement. We combine market intelligence, localized digital marketing, target-account development, partner outreach, bilingual commercial coordination, and ongoing follow-up into one practical engagement. As the opportunity matures, this can provide a route to continued representation, potential distribution discussions, or preparation for your own Japanese operations.
Many international companies want to validate demand, understand local decision-making, and establish working relationships before committing to a branch office or local subsidiary.
For appropriate market-development activities, you can begin without immediately establishing a local entity or hiring a Japanese team.
Start with defined research, outreach, and partner-development activity before making larger commitments to staffing, office space, and operations.
We carry out agreed B2B market-development work in Japan, including local messaging, outreach, commercial coordination, and practical follow-up.
We do not stop at introductions. We can continue with communication, follow-up, account support, and market feedback as opportunities develop.
We tailor delivery to your product, target industry, commercial model, and agreed authority. We do not simply supply a report or make a one-time introduction.
We assess market conditions, target sectors, competitor activity, routes to market, and the commercial fit of your offer.
We adapt Japanese-market messaging and digital touchpoints, then carry out agreed B2B lead-generation activity alongside direct outreach.
We research, shortlist, and approach appropriate distributors, manufacturers, dealers, strategic partners, and corporate buyers.
We introduce your business, coordinate meetings, support commercial discussions and negotiations, and keep conversations moving with timely local follow-up.
Under an agreed scope and authority, we represent your business locally and provide practical coordination while you assess and develop the market.
We help maintain momentum with existing Japanese customers and developing accounts through communication, coordination, inquiry support, and follow-up.
We align on your offer, target industries, commercial goals, Japan readiness, and preferred route to market.
We refine local positioning, account and partner criteria, priority materials, digital touchpoints, and the first activity plan.
We carry out agreed outreach, lead generation, partner development, meetings, negotiation support, and local follow-up.
We report market feedback, refine the plan, and—where appropriate—continue representation, explore a distribution arrangement, or help prepare local operations.
Once the opportunity is validated, the next stage depends on the business. SANYU may continue as a local commercial representative, discuss an exclusive distribution arrangement where it is commercially appropriate, or help prepare a transition to your own Japanese office and local operations. These paths are considered case by case and require a separate agreement.
This anonymized brief illustrates the type of Japan-market support SANYU can provide before a client opens its own office. It describes an example scope; it does not report client outcomes.
Consumer and environmental safety services for regulated industries
Client name withheld for confidentiality.The brief called for more than introductions. The client wanted an established agency to provide the representative, office environment, management structure, and back-office support needed for sustained business development in Japan.
Remain copied on key communications and step in when language, interpretation, or time-zone concerns arise, while keeping the client’s technical team central to delivery.
Identify and qualify new opportunities with existing customers and prospective Japanese accounts.
Work with overseas business-development teams on proposals and quotations, then manage local follow-up.
Maintain a rolling activity plan covering targets, opportunity status, next actions, and reporting priorities.
Conduct approved telephone and face-to-face calls in Japan and report market feedback to the client.
Coordinate meetings and local arrangements for visiting UK or US executives, sales staff, and technical specialists.
For first-stage B2B market development, SANYU generally combines a fixed monthly commitment with commission on revenue generated through SANYU-supported opportunities. The exact scope is adjusted for technical complexity, time allocation, exclusivity, travel, and reporting requirements.
For an agreed part-time monthly scope. A dedicated 1.0 FTE assignment or specialist technical coverage is quoted separately.
Applied to collected revenue attributable to SANYU-supported opportunities, subject to the definitions and exclusions in the final agreement.
A practical period for target research, outreach, technical follow-up, relationship development, and market feedback.
It gives an overseas B2B company local continuity, bilingual customer access, disciplined follow-up, and agency-backed office support before it commits to a branch office, subsidiary, or direct local hiring.
Client name withheld for confidentiality. This anonymized example is based on an actual market-entry brief and illustrates a proposed scope; it does not report client outcomes. The commercial figures shown illustrate SANYU’s indicative entry-level model and do not disclose the client’s historical contract terms.
Clear answers for overseas companies considering their first practical stage of market development in Japan.
Tell us what you sell, who you need to reach, your current activity in Japan, and the route to market you are considering. We will determine whether our B2B agenting model is a practical fit.